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Niche SFMC skill reduces pool, but metro location and common mid-level requirement increase competition.
Role requires Salesforce Marketing Cloud expertise and marketing automation experience, limiting cross-industry transferability.
Mandatory 2+ years with SFMC, AMPscript and SQL plus desired certifications makes shortlisting highly strict.
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Own design, configuration, and implementation of Salesforce Marketing Cloud solutions tailored to client marketing goals.
Lead client discovery sessions and workshops to gather detailed requirements and define automation strategies.
Develop and optimize complex customer journeys, automation workflows, email campaigns, and personalized content using Salesforce Marketing Cloud modules.
Bachelor’s degree in Marketing, Business, Computer Science, or related field.
Strong expertise in Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, Content Builder, and Personalization Builder.
Proficiency in AMPscript and SQL for data manipulation and segmentation within Salesforce Marketing Cloud.
Work Experience Required: 2+ years experience in Salesforce Marketing Cloud implementations.
Experienced consultant skilled at translating complex client marketing needs into actionable Salesforce Marketing Cloud strategies.
Comfortable managing multiple client engagements and collaborating cross-functionally with marketing, IT, and sales teams.
Strong client-facing and communication skills capable of conducting workshops and delivering technical concepts to non-technical stakeholders.