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Tier-2 healthcare SaaS, generalist mid-level BD role, metro location, and US-market targeting increase applicant competition.
Role requires healthcare and US-market experience, reducing transferability across industries.
Requires US-market lead generation experience and CRM proficiency, so moderate filtering on background and skills.
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Own end-to-end lead generation and management from capture through sales cycle follow-up.
Execute enterprise demand generation strategy by building, implementing, and measuring marketing campaigns and systems.
Collaborate with sales, marketing, and product teams to optimize campaign performance and maintain data health.
Experience generating leads through cold calling and emailing in the US market.
Strong communication skills and proficiency with CRM and sales tools.
Work US shift timings: 5:30 PM to 2 AM IST.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in B2B lead generation with focus on US healthcare or related markets.
Comfortable working in US hours and coordinating across sales and marketing teams.
Data-driven with ability to analyze campaign performance and optimize full-funnel marketing efforts.