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Tier-1 brand, mid-level generalist title, metro location, and broad analytics skillset increase applicant competition.
Core digital analytics skills are transferable across industries, but asset-management preference raises domain specificity.
Explicit 5–7 years requirement and multiple mandatory analytics skills (GTM/Adobe, SQL, Python) make filters strict.
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Own analytics reporting and insight for digital marketing activities, developing and delivering reporting capabilities aligned with core KPIs.
Collaborate with business stakeholders and marketing teams to translate business questions into data analysis that drives actionable insights.
Lead analytics implementation and ensure consistent measurement standards across digital initiatives, campaigns, and web properties.
Bachelor’s degree or 5-7 years of experience in digital measurement and analytics.
Proven experience with analytics platforms like Google Analytics or Adobe Analytics, including tagging tools such as Adobe Launch or Google Tag Manager, and good understanding of JavaScript.
Experience reporting on and analyzing digital marketing channels including web traffic, content engagement, paid media, social and email marketing.
Work Experience Required: 5-7 years in digital analytics; Location: Pune, India.
Experienced in B2B and/or B2C digital analytics delivering actionable insights in collaborative, cross-functional environments.
Familiar with marketing automation platforms (Salesforce Marketing Cloud, Pardot, Marketo) and capable of analyzing testing and personalization initiatives.
Comfortable using reporting tools (PowerBI, Tableau) and writing SQL and Python code; preferably with financial services or asset management domain knowledge.