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Niche Salesforce Marketing Cloud skillset and non-remote Pune role limit qualified applicant density.
Platform-specific SFMC expertise reduces transferability across industries.
Requires specific Salesforce Marketing Cloud platform skills and AMPscript/SQL, enforcing strict hiring filters.
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Lead consulting engagements to design and implement Salesforce Marketing Cloud solutions aligned with client marketing objectives.
Develop, configure, and optimize Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, and Email Studio to create complex customer journeys and automation workflows.
Provide training, support, and troubleshooting to ensure client adoption and stability of marketing automation campaigns.
Bachelor’s degree in Marketing, Business, Computer Science, or related field.
Strong expertise with Salesforce Marketing Cloud modules: Journey Builder, Automation Studio, Email Studio, Content Builder, and Personalization Builder.
Experience with AMPscript and SQL for data manipulation and segmentation within Salesforce Marketing Cloud.
Work Experience Required: 2+ years in Salesforce Marketing Cloud or related marketing automation roles.
Experienced in client-facing consulting roles, capable of conducting discovery workshops and translating complex requirements into technical solutions.
Proficient in end-to-end marketing automation strategy and execution using Salesforce Marketing Cloud capabilities.
Strong analytical and problem-solving skills with ability to communicate technical concepts clearly to non-technical stakeholders.