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Tier-1 brand, metro location, mid-level generalist growth role increases competition.
Core growth ops skills transfer broadly, but RTC/government partnership experience increases domain specificity.
Mandatory 2+ years, platform expertise (CleverTap), and travel/domain experience make filters strict.
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Oversee campaign operations and promotional management focused on State Road Transport Corporations (RTCs) to drive digital ticket bookings for bus travel.
Serve as the primary liaison between RTC officials, central growth marketing, and tech teams to optimize booking campaigns, digital visibility, and promotions.
Monitor booking performance data, campaign ROI, and coupon usage; travel occasionally to RTC locations for coordination and operational support.
Minimum 2 years of experience in growth operations, digital marketing operations, or key account management (preferably in Travel, Ticketing, Mobility, or E-Commerce).
Proficiency with campaign management tools such as CleverTap or similar customer engagement platforms.
Experience managing promotional assets including banners, coupon engines, and campaign scheduling.
Work Experience Required: Minimum 2 years of relevant experience; Notice period: Not explicitly mentioned in the JD.
Experienced in operationally managing campaigns and promotions with a strong handle on digital engagement tools.
Skilled at building and managing relationships with government bodies or institutional clients such as RTCs.
Comfortable with a role combining hands-on campaign management and strategic partnership coordination requiring occasional field visits.