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Popular early-mid brand role with broad responsibilities increases candidate density.
Requires retail and brand expertise, moderately limiting transferability across unrelated industries.
Explicit 2-3 years requirement plus domain-specific brand/retail experience mandates screening.
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Support planning, coordination, and execution of integrated brand and marketing campaigns across digital, social media, retail, events, and influencer channels.
Manage campaign timelines, deliverables, approvals, and alignment with brand guidelines across multiple internal teams and external partners.
Track and report on campaign performance metrics, conduct competitive analysis, and support event activations and promotional plans.
2-3 years of experience in brand marketing, retail marketing, digital marketing, advertising, or integrated marketing.
Strong understanding of brand management, consumer marketing, and social media/digital marketing fundamentals.
Proficient in project management, coordination, and communication with creative teams.
Proficient in PowerPoint/Google Slides and Excel/Google Sheets.
Experience working across multiple marketing channels and teams with strong project management skills to coordinate campaigns and stakeholders.
Detail-oriented individual capable of managing several projects and deadlines simultaneously in a fast-paced marketing environment.
Familiarity with retail marketing, campaign performance tracking, and consumer trend analysis to inform marketing initiatives.