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Tier-1 pharma brand role, metro location, mid-level generalist profile creates high applicant competition.
Pharma-specific KOL engagement, clinical evidence handling, and generics-market knowledge make background fit highly industry-specific.
Explicit 3–6 years requirement plus pharma/KOL and MBA preference makes shortlisting moderately strict.
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Own the end-to-end process of generating new product ideas from Key Opinion Leaders (KOLs), developing business cases, branding, and ensuring timely market launches.
Lead marketing planning including product launch materials, sales force training, and tracking product performance for the initial 12 months.
Manage brand performance through market insights, research, supply chain coordination, and regional strategy alignment to optimize brand growth.
3-6 years experience in Sales & Marketing within Pharmaceutical industry.
Educational Qualification: Science/Pharma/Medical Graduate, preferably with MBA in Marketing.
Technical skills include understanding pharmaceutical market data, anatomy and physiology basics, and market/competitor trend analysis in generics.
Must demonstrate ability to collaborate and communicate effectively with KOLs and internal sales/regional teams.
Experience working closely with KOLs and utilizing their insights to drive product innovation and marketing strategies.
Proven capability in coordinating cross-functional teams including SCM and Regional Sales Managers to ensure product availability and regional market fit.
Strong analytical and problem-solving skills with a focus on navigating pharmaceutical regulatory and market access challenges.