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Global brand, mid-level performance marketing role, metro location, and broad paid-media requirements increase applicant competition.
Skills are transferable across consumer brands and e-commerce, though e-commerce preference increases domain specificity.
Explicit 3–5 year requirement plus outcome accountability and e-commerce preference creates moderate shortlisting rigidity.
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Manage and optimize an annual performance marketing budget of approximately ₹20–30 Cr focusing on paid marketing campaigns across e-commerce platforms.
Drive revenue growth by achieving ROAS and profitability targets through campaign planning, execution, and continuous optimization.
Collaborate with internal teams (Business, Brand, Merchandising, Analytics) and external stakeholders (E-commerce platforms, Agency partners) to enhance brand visibility and marketing efficiency.
3–5 years of experience in Performance Marketing or Growth Marketing with responsibility for paid media campaigns and business outcomes.
Experience preferred in e-commerce or consumer-facing businesses.
Strong analytical skills with quantitative aptitude and advanced Excel proficiency.
Not explicitly mentioned in the JD: educational qualifications, notice period, or strict location constraints.
Demonstrated ability to manage large-scale marketing budgets and optimize marketing investments for measurable business outcomes.
Experience working in fast-paced environments requiring multi-stakeholder coordination and ownership of marketing execution.
Commercially savvy with skills in data-driven problem solving and campaign growth through continuous experimentation.