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Tier-1 pharma brand, Mumbai metro presence, and visible Marketing Manager role increase candidate competition.
Requires FMCG/consumer healthcare and HCP marketing experience, limiting cross-industry transferability.
Explicit 10+ years, MBA, and FMCG/consumer healthcare plus HCP marketing experience drive strict shortlisting.
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Lead incubation of strategic healthcare brands by identifying new growth platforms and shaping multi-year brand strategies integrating innovation and omnichannel engagement.
Collaborate cross-functionally to accelerate early-stage product development and build omnichannel ecosystems targeting healthcare professionals with compliant, science-based content.
Own omnichannel strategy execution including content development, engagement tracking, and continuous optimization to influence healthcare professionals effectively.
MBA in Marketing or related discipline.
10+ years experience in FMCG or Consumer Healthcare sectors.
Proven experience in brand incubation, innovation, or early-stage brand building.
Experience in HCP marketing, medical collaboration, or omnichannel digital engagement preferred.
Strategic thinker with demonstrated capability to develop long-term brand roadmaps integrating innovation and scientific evidence.
Experienced in navigating complex cross-functional collaborations with R&D, Medical, Regulatory and Digital teams for brand development.
Comfortable managing omnichannel healthcare marketing ecosystems with emphasis on data-driven optimization and compliance.