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Tier-1 brand but specialized Marketo requirement reduces applicant pool, yielding moderate competition.
Marketing automation skills are transferable across industries but Marketo certification and governance bias increase domain specificity.
Mandatory Marketo certification, leadership experience, governance and EMEA-hours availability create high filtering.
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Lead transformation and process optimization for global marketing automation operations, ensuring scalability and delivery excellence.
Establish and maintain governance frameworks complying with regulatory standards in collaboration with compliance, legal, and data privacy teams.
Manage and develop the Marketing Automation team, drive AI-enabled automation adoption, and optimize stakeholder experience through enhanced efficiency and reporting.
Extensive experience leading Marketing Automation teams in complex organizational environments.
Must hold Marketo certification accreditation.
Relevant educational background in Marketing, Business, Technology, or related field, or equivalent professional experience.
Ability to work EMEA hours for effective collaboration with global stakeholders.
Experienced in managing cross-functional, global teams and driving marketing automation transformation or operational change programs.
Strong expertise in AI and automation for practical use case identification and measurable value delivery.
Capable of embedding governance frameworks through collaboration with Compliance, Legal, Risk, and Data Privacy functions.