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Strong employer brand, common mid-level brand role, mid experience band, and broad marketing requirements increase competition.
Core marketing skills are transferable but alcobev and super-premium experience are preferred, so moderate specificity.
Explicit 3–5 year requirement plus category/luxury preference creates moderate filtering of candidates.
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Own and execute annual brand plans to grow awareness, equity, and market penetration of emerging premium Tequila, Gin, and Rum brands in India.
Lead new product launch planning and execution with a strong focus on budget management and ROI.
Serve as the internal consumer voice by generating and communicating consumer and competitive intelligence while managing agency and vendor relationships.
Bachelor's or Post Graduation degree required.
3 to 5 years of marketing experience.
Experience in super premium, luxury consumer products, or lifestyle industry; alcobev experience is a plus but not mandatory.
Ability to analyze data including consumer studies and manage budgets focused on ROI.
Experienced in conceptualizing and executing high-impact experiential brand and marketing activations, including social media and content marketing.
Capable of strategic opportunity assessment combined with detailed execution planning and excellent stakeholder management without formal authority.
Comfortable working independently in fast-paced, cross-functional team environments with strong communication skills.