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Tier-1 brand, metro role with a generalist Operations Manager title and common SQL/SFMC skills.
Role needs marketing-automation (SFMC) and Snowflake expertise, moderately limiting industry portability.
Mandatory SFMC, Snowflake and SQL technical skills increase screening rigor.
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Develop and manage audience segmentation and reporting workflows using SQL queries in Salesforce Marketing Cloud (SFMC) and Snowflake.
Create and maintain Data Extensions and execute SQL-based segmentation to support campaign and reporting requirements.
Ensure data quality by managing data hygiene, deduplication, consent flags, and maintaining waterfall funnel count frameworks for stakeholder reporting.
Proficient in SQL for building and managing database segments within SFMC and Snowflake environments.
Experience with Salesforce Marketing Cloud Data Extensions and Data Cloud segmentation.
Work Experience Required: Not explicitly mentioned in the JD.
Not explicitly mentioned: mandatory degrees, notice period, or specific location requirements.
Experienced in handling complex data workflows in marketing automation platforms with a strong focus on segmentation and data quality.
Skilled in integrating and aligning unified profile data between Data Cloud and SFMC for campaign targeting.
Capable of documenting detailed segment definitions, SQL logic, and business rules for consistent operational use.