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Mid-level generalist role plus broad SEO/PR skills and investor-backed brand increase applicant competition.
Skills transferable across industries but requires niche off-page PR, SEO, and media relationships for best fit.
Explicit 4–7 years requirement, portfolio and existing media relationships make screening strict.
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Own and execute Birdeye's digital PR and link acquisition strategy across US, UK, and Australia, including story development, pitching, placement, and follow-up.
Build and maintain media relationships and generate original data-led stories to secure earned coverage and high-quality backlinks that improve brand and AI visibility.
Manage SEO fundamentals such as keyword analysis, on-page optimization, technical hygiene, and reporting, integrating earned authority with organic search efforts.
4 to 7 years of experience in SEO, digital PR, or earned media, with emphasis on off-page work.
Proven portfolio of personal earned media placements with details on approach and results.
Existing working relationships with editors, journalists, or contributors, plus ability to build new connections cold.
Strong writing skills and solid SEO tools knowledge (e.g., Google Search Console, Ahrefs, SEMrush).
Experienced in B2B SaaS marketing technology or local/multi-location marketing sectors, preferably with media coverage in US, UK, or Australia.
Data-driven with a track record of original research or studies that earned media pick-up.
Strategic and hands-on operator comfortable working across PR, SEO, and AI-driven search visibility in a fast-paced environment.