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Mid-level, widely advertised performance marketing role with common skillset and 4–6 years, high applicant competition.
Skills are highly transferable across industries—platform and analytics expertise apply universally.
Explicit 4–6 years plus mandatory Meta/Google/GA4/GTM skills create strict shortlisting filters.
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Lead paid media strategy and digital acquisition across platforms like Meta, Google, YouTube focusing on measurable business outcomes such as website traffic, event registrations, and marketing ROI.
Plan, launch, and optimize digital campaigns including audience segmentation, media mix recommendation, budget management, and A/B testing to improve key performance metrics like CTR, CPC, CPL, CPA, and ROAS.
Manage agency and vendor partnerships, collaborate cross-functionally with brand, social media, SEO, and creative teams to ensure campaign quality, timely delivery, and maximum business impact.
4-6 years of experience in Performance Marketing.
Strong expertise and hands-on experience with Meta Ads, Google Ads, GA4, GTM, and Looker Studio.
Experience managing large media budgets.
Work Experience Required: 4-6 years in Performance Marketing.
Operates with a data-driven, analytical approach focused on measurable digital marketing outcomes and optimization.
Experienced in coordinating multi-channel paid campaigns through deep knowledge of paid media platforms and tools.
Skilled in vendor and agency management with ability to collaborate across brand, creative, and SEO teams to align digital marketing efforts with broader business goals.