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Mid-level, popular marketing title with broad skill requirements increases applicant competition.
Skills are moderately transferable across consumer-facing industries but require creator-network experience.
Explicit 4–6 years requirement plus mandatory influencer and campaign experience implies high shortlisting strictness.
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Develop and execute influencer marketing strategies to boost brand awareness, customer engagement, and footfall for Outlet Mall of India.
Build and manage creator ecosystems across multiple categories, overseeing influencer onboarding, contracts, and campaign execution.
Monitor campaign performance metrics (e.g., reach, engagement, ROI) and prepare reports with actionable insights.
4-6 years of experience in Influencer Marketing.
Strong understanding of influencer ecosystems and social media platforms.
Experience managing end-to-end influencer marketing campaigns and working with agencies and creators.
Not explicitly mentioned: notice period, mandatory degree, or location requirements.
Experienced in strategic planning and budgeting for multi-category influencer campaigns.
Proficient in influencer relationship management including negotiation and long-term partnership development.
Skilled in project management and performance analysis for influencer marketing with a focus on delivering measurable business impact.