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Tier-1 brand, metro location, generalist senior marketing role and broad requirements increase applicant competition.
Marketing communications skills transfer across industries, but automotive/regional focus increases domain preference.
Mandatory MBA/masters and minimum 8 years plus specific communications experience make shortlisting strict.
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Develop and implement regional communication strategy for Bosch Mobility Business in India aligned with corporate guidelines.
Plan and execute regional campaigns, transformation communication, co-marketing activities, and cross-channel marketing along the entire customer journey.
Manage regional communication team and budget, drive regional academy for product description and internal trainings, and analyze communication performance.
Bachelor's degree (any stream) and Master's degree (MBA/MS/PGDM) in Marketing, Communications, Digital Communication, Advertising, or Brand Management.
Minimum 8 years of experience with mandatory experience in communications.
Experience managing budgets and communication teams at a regional level.
Not explicitly mentioned: Notice period and location constraints.
Experienced in aligning communication strategies with multi-domain business units in a complex corporate environment.
Capable of managing multi-channel marketing efforts including digital, partner-led, and direct sales channels.
Skilled in leading transformational communication events and coordinating with business stakeholders and consultants.