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Tier-1 brand, metro location, and generalist marketing role increase competitive density.
Marketing communications skills are transferable, but mobility/industry-specific experience is preferred.
Explicit 8+ year minimum, mandatory communications experience and MBA increase filtering strictness.
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Develop and implement the regional communication strategy for Mobility Business in India, aligned with corporate guidelines and Bosch brand positioning.
Plan, conduct, and control regional communication plans, campaigns, transformation communications, and co-marketing activities across relevant domains and business units.
Manage the regional communication team and budget; drive regional-specific academies for product descriptions and internal trainings; implement cross-channel marketing strategies covering the entire customer journey.
Bachelor's degree (any stream) mandatory.
Master's degree (MBA/MS/PGDM) in Marketing, Communications, Digital Communication, Advertising, Brand Management, or related fields mandatory.
Minimum 8 years of experience preferred with mandatory experience in communications.
Group 3 with TP1 membership (regulatory or organizational requirement).
Experienced leader capable of managing communication teams and budgets within a large, matrixed corporate structure.
Strategic thinker able to translate corporate mobility strategy into actionable regional communication and marketing plans.
Strong expertise in multi-channel communication and campaign management targeting diverse stakeholders including executives, managers, and employees.