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Strong employer brand, metro location, generalist marketing title and broad skillset increase applicant competition.
Role requires event/exhibition and industry stakeholder experience, moderately limiting cross-industry transferability.
Explicit 8–10 years requirement and domain-specific ABM and events skills create high shortlisting strictness.
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Drive growth and market penetration for a portfolio of shows by developing and executing detailed marketing plans aligned with overall strategy.
Identify total addressable market size, growth opportunities, and implement audience expansion strategies across key industries and segments.
Manage relationships with associations, analysts, influencers, media, and industry bodies; lead onsite show representation and collaborate closely with sales on enablement and account-based marketing (ABM) plans.
8-10 years of marketing experience, preferably in a related industry such as events or exhibitions.
Experience in market analysis, strategic planning, campaign management, and account-based marketing.
Proficient in identifying market size and growth opportunities and skilled in stakeholder relationship management.
Work Experience Required: At least 8-10 years in Marketing as explicitly stated in the JD.
Experienced marketing professional with a background in events or exhibitions, comfortable operating in multi-industry, global contexts.
Strategic thinker who can translate market analytics into actionable growth and audience expansion plans.
Skilled collaborator who can bridge marketing and sales functions effectively, with proven relationship management capabilities.