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Popular digital marketing role, metro location, and unspecified mid-level experience raise candidate competition.
Core digital marketing skills transfer across industries but OTA and hospitality revenue focus increases domain specificity.
Role requires specific SEM, display, email, partnerships and e-commerce skills but lists no mandatory certifications or years.
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Manage and optimize SEM and display advertising campaigns to increase qualified website traffic and meet ROI objectives.
Source and manage affiliations and partnerships to drive incremental room nights and revenue consistently.
Coordinate website content, email marketing, and cooperative projects with tourism organizations to promote key destinations and increase incremental revenue.
Experience managing search engine marketing (SEM) campaigns and display advertising at a regional or country level.
Experience in affiliations or partnerships management to drive traffic and sales.
Experience coordinating email marketing campaigns and analyzing their effectiveness.
Work Experience Required: Not explicitly mentioned in the JD.
Proven ability to manage multi-channel digital marketing efforts with measurable impact on website traffic and revenue.
Experience working with cross-functional teams and external partners/agencies in the travel or hospitality sector.
Comfortable managing performance KPIs and providing detailed reporting to senior management.