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Strong Tier-1 brand and common marketing title, but seniority and regulated direct-marketing specialization moderate competition.
Regulated healthcare experience and HIPAA/TCPA compliance needs make background-fit industry-sensitive and less transferable.
Explicit 12+ years plus 3+ years regulated direct-marketing and tool/compliance mandates enforce strict filtering.
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Execute and manage day-to-day 1:1 direct marketing communications (email, SMS, direct mail) for B2B, B2C, and Provider audiences within approved strategies and guardrails.
Oversee campaign setup, quality assurance, compliance adherence, performance tracking, and continuous optimization, ensuring audit-ready operations.
Support AI-enabled content workflows and automation while maintaining brand, accuracy, accessibility, and regulatory compliance standards.
Bachelor's degree in marketing, communications, or related field.
12+ years overall experience with minimum 3 years in direct marketing content operations (email/SMS/direct mail) within a regulated environment (healthcare experience preferred).
Practical proficiency with journey tools, content management/tagging, QA processes, and analytics dashboards.
Work Experience Required: 12+ years overall, 3+ years in direct marketing within regulated environment.
Experienced in managing complex multi-channel marketing campaigns in regulated environments, especially healthcare-related.
Skilled in leveraging AI tools for drafting and content optimization with strict governance and quality discipline.
Strong organizational and project management capability handling multiple concurrent campaigns with cross-functional collaboration (creative, analytics, compliance).