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Popular digital marketing role with broad skills and unspecified experience attracts moderate competition despite non-metro location.
Digital marketing, content and analytics skills are broadly transferable across industries.
Requires postgraduate qualification and domain plus AI/tool familiarity, so moderate shortlisting strictness.
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Lead and track performance of Amrita School of Business's digital presence across multiple platforms including LinkedIn, Instagram, YouTube, Facebook, and discussion forums.
Develop and execute digital marketing campaigns for admissions, placements, research, faculty and student achievements, and institutional events using GenAI/LLM tools for content creation.
Monitor key metrics like engagement, reach, enquiries, conversions, and digital reputation; prepare performance reports and benchmark against leading business schools.
Post Graduate Degree/MBA in Marketing, Digital Marketing, Communications, Mass Communication, Media Studies, or related discipline from a recognized university.
Work Experience Required: Not explicitly mentioned in the JD.
Ability to use GenAI/LLM tools such as ChatGPT, Gemini, Claude, Midjourney, and Canva AI for content creation and digital marketing.
Location requirement: Based in or able to work in Kollam, Kerala.
Experience or strong familiarity with managing digital marketing and social media campaigns for educational institutions or similar organizations.
Comfortable using advanced AI-powered tools and analytics for ideation, execution, and performance measurement of digital campaigns.
Strategic mindset with ability to benchmark and incorporate best digital practices from leading business schools globally.