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Medium competition due to broad MarTech skillset, vendor-agnostic requirements, and likely metro location.
High because deep MarTech domain, vendor knowledge, and marketing-data experience limit cross-industry transferability.
High because the JD mandates explicit years, specialized MarTech architecture experience, and vendor/platform expertise.
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Lead technology decisions and architecture for cross-segment MarTech solutions within the enterprise.
Design, integrate, and maintain end-to-end marketing technology platforms ensuring alignment with enterprise standards, security, and non-functional requirements.
Drive innovation, perform market research, conduct PoCs, and oversee solution compliance and governance across marketing technology initiatives.
Bachelor’s degree required; preferably in Computer Science, MIS, or Engineering.
8+ years IT experience with at least 3 years leading complex IT projects in solutioning, design, and architecture.
5+ years architecting digital marketing technology solutions in MarTech and AdTech domains (e.g., CMS, DAM, MRM, Marketing Automation, DSP, DMP).
In-depth technical knowledge of marketing platforms (Adobe, Salesforce, Google), integration technologies (MuleSoft or similar), cloud computing concepts, and experience with enterprise cloud/SaaS deployments.
Experienced in architecting and strategizing MarTech solutions aligned with business needs and enterprise ecosystem, including data privacy and consumer data management.
Proficient in cross-functional stakeholder communication and governance facilitation for complex marketing technology programs.
Comfortable with hands-on technical design, vendor evaluation, and leading innovation through technology PoCs and emerging trends (GenAI is a plus).