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Tier-1 brand, generic sales manager title, and metro location create high candidate competition.
Requires trade/retailer and paint category experience, moderately limiting cross-industry fit.
Role favors trade-sales and dealer-network experience despite no explicit years requirement.
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Plan and drive initiatives to establish and sustain sales potential for focused paint products in the Mumbai market.
Design and execute field marketing activities and on-ground promotions to increase product adoption and awareness versus competitors.
Input on trade scheme design, implement and track performance of trade schemes, and support loyalty program participation among dealers, contractors, and painters.
Work Experience Required: Not explicitly mentioned in the JD.
Location Requirement: Based in Mumbai, Maharashtra, India.
Domain Experience: Experience in paint product sales or trade marketing preferred (implied but not explicitly stated).
No explicit degree or technical skill requirements stated.
Experience in managing trade sales and field marketing activities in the paints or related building materials sector.
Able to drive multi-stakeholder engagement programs involving dealers, contractors, and painters.
Comfortable analyzing market competition and implementing targeted trade schemes to drive sales growth.