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Strong employer brand, metro location, mid-level generalist marketing role, and broad skillset attract many applicants.
Brand marketing skills are transferable across industries, though BFSI product familiarity raises domain specificity.
Moderate filters: brand and agency experience plus BFSI domain knowledge required, but no strict years or certifications specified.
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Support development and execution of brand and product campaigns across ATL, BTL, and digital channels with campaign effectiveness measurement.
Conduct market research and track brand health metrics like awareness and salience.
Collaborate with cross-functional teams to ensure consistent brand experience and support internal and business communication initiatives.
Experience Required: Not explicitly mentioned in the JD.
Mandatory skills include brand marketing campaign execution, digital marketing media, media planning, and measurement tools.
Familiarity with financial services domain including customer segments, products, and services.
Ability to manage multiple stakeholders including advertising agencies and vendors.
Proven ability to create unique, clutter-breaking marketing campaign ideas and innovate on emerging media and technologies.
Experienced in analyzing brand performance with a data-driven approach to measure ROI and optimize campaigns.
Capable of handling multiple projects involving both internal teams and external agencies within financial services marketing.