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Mid-level metro role with common experience range but niche Pardot requirement reduces applicant density.
Marketing automation and CMS skills transfer across industries, but Pardot/B2B SaaS specificity raises domain bias.
Mandatory Pardot experience/certification, Wordpress and Salesforce skills, and explicit 2–4 year requirement create moderate selectivity.
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Develop, test, launch, and maintain marketing automation campaigns primarily using Pardot, including managing all associated assets and audience segmentation.
Maintain and update website content using CMS tools like WordPress and Elementor, ensuring SEO and content hygiene.
Monitor campaign performance, QA all digital marketing assets, troubleshoot platform issues, and collaborate across teams to align on brand and user experience.
2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management.
Experience building campaigns using Pardot or Salesforce Account Engagement, and managing website updates in WordPress and Elementor.
Salesforce Account Engagement or Pardot Specialist certification.
Basic knowledge of HTML, CSS, SEO basics, privacy and email compliance best practices.
Experience working in B2B SaaS, technology, or enterprise software marketing environments.
Proficient in managing complex campaign structures with strong organizational and QA skills to ensure accurate and compliant deployments.
Comfortable working with Salesforce campaign and lead data, and supporting multi-channel marketing programs including webinars, ABM, and paid media.