Back
Tier-1 Mumbai brand marketing manager with broad, generalist responsibilities attracts high applicant density.
Brand skills transferable but preference for financial services experience increases domain specificity moderately.
No explicit years but requires financial-services brand and agency experience, making filters moderately strict.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Support and execute brand and key product campaigns across ATL, BTL, and digital channels with measurement of campaign effectiveness.
Develop consumer insights through qualitative and quantitative research and track key brand health metrics such as awareness and salience.
Collaborate across digital, product, customer experience, and internal teams to ensure brand consistency and drive innovative marketing experiments.
Experience working with advertising agencies and managing campaign delivery and creative execution.
Knowledge of digital marketing media, media planning, lead funnel, and measurement tools.
Understanding of financial services, customer segments, products, and services.
Work Experience Required: Not explicitly mentioned in the JD.
Strong strategic and creative thinker capable of developing unique, clutter-breaking marketing campaigns.
Experienced in multi-stakeholder collaboration including internal teams and external vendors/agencies.
Comfortable working within financial services marketing domain with a focus on measurable brand performance and ROI.