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Well-funded Bangalore role, popular mid-level marketing title, broad channel skills — high competition.
Core performance marketing skills transfer across industries, but B2B SaaS and attribution emphasis raise specificity.
Explicit 5-7 years and mandatory channel, analytics, CRM attribution, and AI skills make screening strict.
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Own and execute end-to-end paid campaign management across multiple platforms (Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, YouTube) focusing on driving pipeline and revenue.
Analyze campaign performance and funnel data to identify gaps, optimize campaigns, and deliver measurable business outcomes.
Develop AI-powered workflows and use AI tools for automation, creative development, and campaign optimization to accelerate marketing efforts.
5-7 years of experience in performance marketing, growth marketing, or demand generation, preferably in B2B SaaS or startups.
Strong hands-on experience with Google Ads plus working knowledge of Microsoft Ads, LinkedIn Ads, Meta Ads, and other paid channels.
Experience with GA4, Google Tag Manager, conversion tracking, attribution, and CRM reporting.
Ability to work full-time, 5 days a week onsite.
Demonstrated ability to connect marketing campaigns directly to revenue and pipeline impact through deep analytics.
Experienced in running structured A/B tests on messaging, creative, targeting, and landing pages to optimize campaigns.
Comfortable building and managing AI-driven marketing workflows and collaborating cross-functionally including freelancers and agencies.