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Tier-1 brand, Bengaluru metro, mid-level partner-marketing role with broad skillset drives high competition.
Requires B2B SaaS and partner marketing experience so moderately transferable across tech but limited outside tech.
Explicit 6+ years plus mandatory B2B partner/channel and GTM experience tightens candidate filtering.
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Own and scale partner marketing programs including integrated campaigns, co-marketing motions, launches, events, and marketplace activations to drive partner-influenced pipeline and customer adoption.
Develop and execute multi-channel go-to-market strategies leveraging various internal teams and global demand center channels.
Create scalable marketing assets, playbooks, and partner enablement content while leading partner-facing events and improving marketing measurement frameworks.
6+ years of partner/channel marketing experience in B2B technology, SaaS, ISVs, system integrators, or hyperscalers.
Experience with joint go-to-market plans, co-marketing programs, demand generation campaigns, and integrated launches.
Located in Bengaluru for hybrid work model.
Strong experience in managing budgets, marketing automation tools, CRM, PRM platforms, and performance reporting.
Track record of building repeatable partner marketing playbooks and scaling campaigns across regions and partner types.
Experienced in translating complex technical products into clear value propositions for both technical and executive audiences.
Able to manage multiple stakeholders and dependencies in a matrixed organization and comfortable with dynamic priorities and evolving partnerships.