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Mid-level generalist B2B marketing role in a metro with broad requirements, increasing candidate competition.
Role favors B2B SaaS and technical services experience, so industry fit matters moderately.
Explicit 3+ years, B2B SaaS marketing and CRM/automation requirements create moderate shortlisting filters.
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Develop and execute B2B marketing strategies aligned with company goals focused on software services and AI capabilities.
Manage digital marketing campaigns across platforms like LinkedIn and Google to generate qualified inbound leads and support outbound initiatives.
Collaborate with leadership, sales, and engineering teams to position services, improve brand messaging, and track campaign performance based on KPIs and ROI.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 3 years of B2B marketing experience, preferably in software services or technology companies.
Strong skills in digital marketing, SEO, content marketing, social media strategy, CRM, and marketing automation tools.
Ability to understand technical concepts and translate them into business value.
Experienced in B2B marketing within software or IT consulting sectors, focusing on SaaS and technology product promotion.
Capable of strategic content creation and managing complex digital marketing campaigns with measurable impact on lead generation.
Proficient in collaborating cross-functionally with technical and sales teams to optimize marketing initiatives and brand positioning.