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Strong Tier-1 brand, mid-level generalist marketing-ops role in Bangalore increases qualified applicant density.
MarTech and marketing operations skills transfer across industries but require platform and B2B experience.
Requires premier B‑School MBA, 4+ years, and specific MarTech/platform experience.
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Develop and execute customer-centric marketing strategies leveraging customer behavior analysis to enhance engagement and drive revenue growth.
Manage end-to-end targeted marketing campaigns using CRM and marketing automation tools including Salesforce Marketing Cloud, Marketo, Adobe Journey Optimizer, etc.
Serve as Business Analyst/Project Manager for marketing technology implementations, optimizing marketing operations and ensuring campaign effectiveness using data-driven insights and AI tools.
MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School.
Minimum 4 years of relevant experience in marketing strategy, campaign management, MarTech solution architecture, or program management in a B2B environment.
Proficiency in English (oral and written).
Hands-on experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo), customer data platforms (e.g., Salesforce Data Cloud), and digital commerce tools; familiarity with integration between MarTech platforms, CRM, eCommerce, and analytics systems.
Experienced in Business Analyst or Project Manager roles focused on MarTech implementations and marketing operations improvements.
Skilled in using AI and analytics tools to automate campaign insights and optimize marketing initiatives.
Comfortable engaging with global clients and stakeholders, delivering complex marketing solutions across multiple channels and platforms.