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Tier-1 brand, metro location, and popular mid-senior product marketing title increase candidate competition.
Requires edtech/freemium product marketing experience and community-building, making cross-industry fit limited.
Explicit eight-year requirement plus domain-specific product marketing, PLG, and community experience creates strict screening.
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Own the end-to-end direct-to-student growth strategy for Adobe Express, Acrobat Express, Firefly, and Creative Cloud in India, including positioning, customer research, and funnel optimization.
Lead ongoing student advisory panels and pilot programs to integrate real student feedback into product priorities and messaging pre-launch.
Design and execute student engagement programs (e.g., ambassador networks, online challenges) and maintain competitive tracking to drive student sign-ups, activation, and retention.
8 years of experience in product marketing or growth marketing and/or education technology, preferably with consumer, prosumer, or freemium/PLG product exposure.
Proven ability to develop and validate growth or GTM strategies using a hypothesis-driven approach.
Experience owning and analyzing activation and retention funnels with product/data team collaboration on experiment design.
Experience building or scaling community, ambassador, or peer-led programs.
Strategic thinker skilled in translating research and data into actionable growth strategies for Gen Z/student segments.
Experienced in managing cross-functional relationships across product, data, PR, and social teams to deliver integrated marketing programs.
Comfortable running continuous engagement and feedback loops via advisory panels and pilot testing to influence product and marketing decisions.