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Tier-1 brand, metro location, mid-level generalist role with broad digital and SEO requirements.
Needs beauty brand knowledge and stylistic nuance plus SEO, making industry transferability moderate.
Requires 3+ years digital copywriting, SEO proficiency, brand/beauty knowledge and client-facing experience, so moderately strict.
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Develop and write innovative, SEO-focused digital content, including short and long-form articles, for beauty brands with varied tone of voice.
Collaborate with clients and internal teams to conceptualize and execute creative digital campaigns and content across multiple media formats.
Present and articulate creative concepts to clients, ensuring content quality, consistency, and alignment with brand strategy and trending topics.
Minimum 3 years of strong digital copywriting experience, including SEO content creation.
Experience with beauty, fashion, or lifestyle content, preferably with a corporate or journalism background.
Must be based in Mumbai, Maharashtra (Onsite role).
Work Experience Required: Minimum 3 years in digital copywriting; Notice Period: Not explicitly mentioned in the JD.
Experienced storyteller with a solid understanding of beauty industry trends and digital content strategies.
Able to integrate data and insights into creative work and comfortable working closely with client teams and creative directors.
Familiar or highly adaptable to AI tools and technologies enhancing content creation and efficiency.