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Tier-1 brand and Mumbai boost applicant density, but niche SFMC/email specialization reduces competition.
SFMC and email operations are transferable, but financial-services compliance and wealth expertise increase domain specificity.
Mandatory SFMC expertise, coding, SQL, and 6–9 years' experience create high shortlisting strictness.
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Manage end-to-end execution of digital email marketing campaigns using Salesforce Marketing Cloud, ensuring high operational accuracy and compliance.
Develop and optimize marketing technology processes including QA, A/B testing, and platform capabilities to enhance campaign engagement and conversion.
Collaborate cross-functionally with Marketing, Product, Technology, and other teams to deliver personalized, data-driven digital client experiences throughout the customer lifecycle.
6-9 years hands-on experience with marketing technology platforms, especially Salesforce Marketing Cloud.
Proficient in coding and troubleshooting responsive email templates using HTML, CSS, AMPscript, and personalization logic within SFMC.
Experience with SQL for audience segmentation and automation in Salesforce Marketing Cloud.
Bachelor's degree in Marketing, Business, Technology, Operations, Communications, or a related field.
Strong project management skills to handle multiple campaigns, timelines, and stakeholders effectively in fast-paced settings.
Deep expertise in SFMC tools (Email Studio, Journey Builder, Automation Studio, etc.) and AI-driven personalization features.
Experience supporting marketing in Financial Services, particularly Wealth Management or Financial Advisors, is a plus but not mandatory.