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Tier-1 pharma brand, metro Mumbai, mid-level generalist title, and broad marketing requirements drive high competition.
Pharma product marketing requires KOL relationships and therapeutic knowledge, making background transferability low (high sensitivity).
Explicit 7–12 years requirement plus B.Pharm/M.Pharm with MBA and domain marketing experience raises strictness.
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Own and drive strategic and operational marketing plans to optimize profitability, market share, and revenue growth for a Gastro/Ortho brand portfolio.
Lead cross-functional initiatives including product lifecycle management, financial budgeting, market intelligence, and stakeholder engagement (KOLs, advisory councils, medical professionals).
Manage marketing activities, presenting and training field staff, coordinating internal/external communications, and representing the brand at national/international congresses.
Bachelor's or Master's degree in Pharmacy (B.Pharm/M.Pharm) and MBA required.
7 to 12 years of prior experience in marketing or sales with demonstrated success.
Experience with brand portfolio management and cross-functional collaboration in pharmaceutical marketing.
Work Experience Required: 7 to 12 years in relevant pharmaceutical marketing/sales roles.
Experienced in leading complex brand strategies within the pharmaceutical Gastro/Ortho segment and managing multiple stakeholders including medical and commercial teams.
Strong strategic thinker with analytical, conceptual, and financial skills to manage budgets and market plans effectively.
Proven ability to network and influence decision makers such as KOLs, formulary committees, and insurance companies at regional and national levels.