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Popular performance marketing role with broad applicability and short experience requirement increases candidate competition.
Marketing and Meta Ads skills transfer easily across industries, so industry bias is low.
Mandatory Meta Ads experience plus explicit 1-year minimum creates moderate filtering.
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Own and manage Meta Ads performance marketing campaigns, including planning, launching, optimizing, and scaling with significant budgets.
Analyze campaign metrics (CPM, CTR, CPC, CPA, ROAS) to identify successful strategies and improve performance.
Collaborate with creative teams and use AI tools to enhance ad performance and automate repetitive tasks.
Minimum 1 year of performance marketing experience specifically with Meta Ads Manager.
Strong hands-on experience managing Meta Ads campaigns and analyzing related performance data.
Ability to track and interpret key digital marketing metrics: CPM, CTR, CPC, CPA, ROAS.
Work Experience Required: Minimum 1 year in performance marketing with Meta Ads.
Comfortable working with data and numbers, demonstrating strong analytical thinking and problem-solving skills.
Demonstrates high ownership of campaign outcomes and a proactive approach to improving performance.
Curious about AI applications in marketing, eager to experiment with new tools to drive efficiencies and insights.