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Strong brand, metro location, mid-level generalist title, and 4+ years requirement increase applicant competition.
Role prefers beauty/agency experience and platform-specific expertise, reducing cross-industry transferability.
Explicit 4+ years, beauty category experience, and multiple mandatory skills raise shortlisting rigidity.
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Manage all social media content and digital presence for a top beauty brand across social, e-commerce, and website.
Drive aggressive growth of brand’s social media and YouTube followers through content creation, performance analysis, influencer engagement, and online reputation management.
Collaborate closely with clients and internal creative teams to develop concepts from briefing through execution, ensuring consistent quality and tone across all platforms.
Minimum 4 years experience in writing and managing digital content, preferably in beauty or personal care domain.
Strong knowledge of social media platforms, trends, SEO content creation, and analytics.
Flawless written English skills including punctuation and spelling.
Location: Mumbai, India (Onsite)
Experience working in digital-first or digital-only brands, agencies, or editorial environments, especially with beauty/personal care clients.
Ability to think strategically with long-term content planning and a 360-degree cohesive approach to brand communication.
Comfortable using data and insights to inform creative decisions and adept at working within traditional creative teams (designers, copywriters).