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Strong brand, metro location, generalist product-marketing title and broad GTM requirements increase competition.
Requires APAC localization and product-marketing experience, making industry and regional background moderately important.
No explicit years but mandatory GTM, localization, and cross-functional launch experience creates moderate filtering.
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Lead and own end-to-end product launch marketing and go-to-market (GTM) strategies across APAC markets including India, Japan, Korea, and SE Asia for a Technology client.
Coordinate and manage multi-channel GTM execution, including content creation and launch timeline management with cross-functional and regional teams.
Establish efficient GTM operations and conduct pre-launch testing to optimize product growth and visibility in the region.
Experience Required: Not explicitly mentioned in the JD.
Must be located in Bengaluru, India; work timings 7:00am to 4:00pm.
Strong understanding of AI industry trends and competitor products including Google’s.
Proven track record in go-to-market planning, project management, and delivering products on time and within budget.
Experience managing product marketing launches in complex, matrixed organizations across diverse APAC markets.
Ability to operate under ambiguity with strong communication skills to coordinate between multiple internal and external stakeholders.
Technical affinity towards AI and new technologies with the ability to quickly learn and translate technical benefits into marketing strategies.