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Metro-based, generalist product-marketing role with broad GTM requirements increases applicant competition.
Requires APAC consumer-app GTM and localization experience, moderately limiting cross-industry transferability.
No explicit years but requires proven GTM track record and cross-functional experience, so moderate strictness.
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Lead end-to-end product launch marketing for Technology client across APAC markets including India, Japan, Korea, and SE Asia.
Direct and synchronize regional Go-To-Market (GTM) strategies, managing timelines, stakeholder coordination, and multi-channel campaign execution.
Establish GTM operations, conduct pre-launch testing with feedback loops, and contribute to targeted content creation to drive product usage and awareness.
Experience Required: Not explicitly mentioned in the JD.
Must manage cross-functional collaboration involving Regional Marketing, Legal, Product teams, and external partners.
Strong understanding of AI industry trends, Google and competitors’ products; familiarity with go-to-market planning and execution.
Location: Mumbai, India; Work timings 7:00am to 4:00pm.
Comfortable operating in a complex, matrixed environment with multiple regional markets and stakeholders.
Experienced in project management with proven ability to deliver projects on time and within budget.
Strategic in navigating product launches, localization, and cross-functional coordination in fast-changing AI and technology sectors.