Back
Metro location, generalist product-marketing title, unspecified experience, and recognizable employer increase applicant competition.
Role requires consumer-app GTM, localization and regional market knowledge, making industry experience moderately important.
No explicit years but requires GTM, regional coordination, localization and AI familiarity, creating moderately strict filters.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Own and execute end-to-end product launch process and go-to-market (GTM) strategies for APAC consumer apps across diverse markets including India, Japan, Korea, and SE Asia.
Coordinate and manage launch timelines, stakeholders (Regional Marketing, Legal, Product), and external partners to ensure unified brand voice and successful execution of product launches.
Create and oversee development of marketing assets like storyboards and videos; conduct pre-launch testing and channel feedback to refine product outreach and drive growth.
Work Experience Required: Not explicitly mentioned in the JD.
Strong project management skills with ability to manage ambiguity and multiple stakeholders in a matrix environment.
Proven experience in go-to-market planning and execution, preferably with familiarity around product launches in APAC markets.
Knowledge of localization and translation processes; understanding of AI industry trends, Google and competitor products.
Experienced in managing cross-functional GTM strategies in complex regional markets involving multicultural coordination.
Ability to operate effectively under ambiguity and manage detailed execution with precision and clarity.
Strategic thinker with a strong grip on AI technology trends and capability to translate technical benefits into compelling marketing content.