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Metro location and known agency brand increase applicant density, but niche AEP/AJO skill reduces competition.
Role requires niche martech (Adobe AEP/AJO) experience, limiting transferability across industries.
Specific AEP/AJO, database and scripting expertise required, but no explicit years, so medium strictness.
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Lead implementation and design of Martech platforms, specifically Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Develop and optimize marketing database data models, including querying and managing aggregates, joins, keys, and indexes.
Customize customer journeys using rules and conditional logic based on customer attributes and behaviors, coordinating implementation across business and tech teams.
Experience with digital marketing and Martech platform implementation (Adobe/SFDC), focusing on AEP and AJO.
Proficiency in database technologies such as SQL, Oracle, or Teradata, including data model design and querying.
Knowledge of logical programming languages (e.g., JavaScript, Python, PHP) and comfort with HTML/CSS.
Work Experience Required: Not explicitly mentioned in the JD.
Strong communicator capable of independently managing customer interactions with clear articulation and confidence.
Ability to understand and work with complex data models (preferably XDM) and marketing campaign objectives.
Experienced in cross-functional collaboration with business and technology teams to coordinate implementations and advocate for process improvements.