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Medium — strong WPP brand but specialized Adobe Target/Launch skills and senior experience narrow candidate pool.
High — role requires specialized Adobe Target, tag management and digital experimentation skills tied to marketing technology.
High — explicit 7–8 years plus mandatory Adobe Target, JavaScript, SPA and tag-management expertise.
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Lead and execute Adobe Target implementations and campaign optimization, including defining test goals, ROI, tracking metrics, and sample size.
Develop and manage web technologies using JavaScript, jQuery, Ajax, CSS/HTML, JSON, DOM manipulations, and integrate with SPAs like Angular or ReactJS.
Utilize tag management solutions (preferably Adobe Launch) and apply strong UI/UX and mobile familiarity to support client growth initiatives.
7-8 years of client-facing consulting experience specifically in Adobe Target implementations.
Bachelor's or Master's degree in Computer Science or equivalent work experience.
Strong technical skills: JavaScript (basic to advanced), jQuery, Ajax, CSS/HTML, JSON, DOM technologies, SPA frameworks (Angular, ReactJS), and tag management solutions (preferably Adobe Launch).
Experience in campaign optimization including defining test goals, ROI, tracking metrics, and sample sizing; familiarity with UI/UX, mobile, and W3C browser standards.
Experienced consultant comfortable leading end-to-end Adobe Target projects within client-facing environments across verticals like retail, media, financial services, or high tech.
Technically proficient with ability to solve business problems using internet technologies and integration of APIs and web services.
Strategic thinker with strong organizational, communication, and presentation skills, adept in managing change and fostering customer success.