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Broad martech and data skillset increases applicant pool despite seniority and non-metro location.
Role requires martech platform and marketing data model expertise, limiting cross-industry transferability.
Multiple mandatory martech platforms, database and programming skills increase filter strictness.
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Own end-to-end implementation of Martech platforms focusing on Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Design and optimize marketing database data models, including querying and programming integration (JS/Python/PHP, HTML/CSS).
Collaborate cross-functionally with business and tech stakeholders to customize customer journeys using rules and conditional logic for marketing campaigns.
Experience in digital marketing with Martech platform implementation specifically Adobe AEP and AJO.
Strong database skills in SQL, Oracle, Teradata or equivalent, including data model design for marketing.
Logical programming knowledge with JS, Python, PHP, and familiarity with HTML/CSS.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in complex marketing data models and campaign objectives, preferably with XDM.
Effective communicator capable of independent customer interaction and cross-organizational collaboration.
Strong coordination and communication skills for implementation and advocating campaign improvements.