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Remote mid-level role, common title, and broad channel requirements increase competition.
Transferable skills, but B2C funnel experience and platform familiarity increase sensitivity.
Explicit 3+ years plus mandatory platform and analytics skills indicate moderate shortlisting strictness.
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Own end-to-end performance marketing campaigns for B2C products across platforms like Google, Meta, and YouTube.
Drive and optimize key performance metrics such as CAC, CPL/CPA, ROAS, conversion rates, retention, and customer acquisition.
Collaborate with product, content, and creative teams to develop effective ad creatives and scale growth channels, including conducting A/B testing and data analysis.
3+ years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Marketing in a B2C environment.
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
Strong knowledge and experience managing campaigns on Google Ads, Meta Ads, YouTube Ads and using tools like Google Analytics/GA4, Google Tag Manager, and Meta Pixel.
Work Experience Required: Minimum 3 years
Demonstrated expertise in digital advertising and performance campaign management with measurable impact on acquisition and growth.
Data-driven with strong analytical skills to interpret marketing metrics and optimize campaigns through experimentation.
Experienced working cross-functionally with product, content, and creative teams within fast-paced and target-driven settings.