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Mid-level metro B2C marketing analyst role with generalist requirements increases candidate competition significantly.
Core marketing analytics skills transfer easily across industries despite B2C emphasis.
Requires 2+ years and analytics/tool proficiency but no strict certifications, so moderate filtering.
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Support execution of B2C marketing campaigns across multiple channels including social media, digital, and content.
Conduct market, competitor, and customer research to identify trends and insights to inform marketing strategies.
Track and analyze campaign performance and customer engagement metrics; maintain reports and dashboards.
2+ years of experience in marketing analysis or similar domain.
Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, Economics, or related fields.
Proficiency in Excel/Google Sheets and PowerPoint/Google Slides; strong written and verbal communication skills.
Basic understanding of digital marketing, social media, marketing funnels, and campaign metrics.
Experience working with B2C digital marketing campaigns and growth marketing initiatives.
Analytical thinker comfortable with market research, data analysis, and generating actionable marketing insights.
Familiarity with marketing tools such as Google Analytics, Meta, Google Ads, Canva is advantageous but not mandatory.