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Metro BI analyst role with broad SQL/SAS/Tableau skills and large services-brand drives high competition.
Requires banking product knowledge and Zeta platform/email-campaign expertise, reducing cross-industry transferability.
Moderate technical filters (SQL/SAS/Tableau/Zeta) but no explicit years makes shortlisting moderately strict.
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Execute and manage marketing campaigns using SAS / SAS CI on the Zeta platform for a major North American bank and its retail clients.
Serve as primary liaison between marketing teams and internal stakeholders to ensure campaigns launch on-time and error-free.
Provide disciplined campaign execution, solution management, and identify process improvements in campaign workflows.
Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or related fields.
Experience with campaign execution and analysis; prior campaign execution process experience preferred.
Technical skills: Proficiency in SAS / SAS CI, SQL; knowledge of Zeta platform (Email Journey Builder, segmentation, targeting) and email marketing automation.
Work Experience Required: Not explicitly mentioned in the JD.
Experience working in banking domain with understanding of banking products (credit cards, loans, accounts) and customer communication strategies.
Ability to analyze customer data for segmentation and targeting, and create personalized email marketing content.
Comfortable working in fast-paced, tech-driven environments handling multiple projects and collaborating with cross-functional teams.