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Medium — strong WPP brand but specialized AEP/AJO martech skills narrow candidate pool.
High — requires specialized Adobe AEP/AJO and marketing data modeling, limiting cross-industry transferability.
High — multiple mandatory Martech, AEP/AJO, database and data-modeling skills required.
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Lead implementation and solution design of digital marketing Martech platforms, specifically Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Design and work on marketing database data models, executing complex queries, joins, and indexes to support marketing campaigns.
Collaborate and coordinate with business and technology teams to customize customer journey rules and conditional logic based on customer attributes and behaviors.
Experience implementing and designing solutions for Martech platforms, particularly Adobe AEP and AJO.
Proficient in database query languages such as SQL, Oracle, or Teradata and data model design for marketing databases.
Knowledge of logical programming languages like JavaScript, Python, or PHP, and comfort with HTML/CSS.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in digital marketing technology implementation with hands-on expertise in Adobe Experience Platform and Journey Optimizer.
Strong technical background combining database management and programming for marketing data and campaign customization.
Effective communicator with the ability to work cross-functionally between business and technology teams to implement marketing solutions.