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Common mid-level B2B marketing role with broad skills, metro location, and 5-7 years increases candidate competition.
B2B SaaS marketing experience is moderately transferable across tech and enterprise industries, so medium sensitivity.
Explicit 5-7 years requirement plus mandatory B2B SaaS and digital marketing skills raises screening strictness.
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Manage and execute integrated B2B marketing campaigns across digital, events, content, social media, email, and sales enablement to drive brand awareness and qualified leads.
Collaborate cross-functionally with Sales, Pre-Sales, Product, and Leadership teams to align marketing programs with business and revenue goals.
Track, analyze, and optimize marketing initiatives and budgets based on performance metrics to maximize ROI and business growth.
5-7 years of experience in B2B marketing, preferably in technology, SaaS, IT services, or enterprise software.
Location: Mumbai (Saki Vihar), Work from office, Monday to Friday.
Hands-on experience with digital marketing including Google and LinkedIn campaigns, SEO, SEM, Google Analytics, email marketing, and CRM platforms.
Experience in managing events, webinars, industry exhibitions, and working with marketing agencies or external partners.
Proven ability to independently manage and execute end-to-end marketing initiatives measurable by lead generation and business impact.
Experience working closely with sales and product teams to create demand-generation and sales enablement programs.
Strong analytical skills with experience using marketing analytics to optimize campaigns and marketing budget allocation.