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Tier-1 brand, metro location, and broad marketing skill requirements increase candidate competition.
B2B demand generation skills are transferable across industries but favor SaaS/tech familiarity.
Explicit 9–13 years requirement plus B2B demand generation and specific tool preferences raise filtering strictness.
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Plan and execute integrated demand generation campaigns across digital channels, events, and content to generate qualified sales pipeline and support business growth primarily in India and APAC English-speaking markets.
Partner with Sales, Pre-Sales, and cross-functional teams to drive pipeline contribution and optimize campaign effectiveness using data-driven insights.
Leverage marketing automation, CRM platforms, and AI-powered tools to build, manage, and continuously improve marketing programs and performance.
9–13 years of experience in B2B demand generation, field marketing, or digital marketing.
Strong experience executing integrated marketing campaigns with measurable business outcomes.
Proficiency in English (written and verbal) and strong project and stakeholder management skills.
Work Experience Required: 9–13 years in relevant marketing roles.
Marketing professional with a strategic and execution orientation in demand generation for B2B sectors, especially familiar with India and APAC markets.
Experienced in data-driven campaign optimization and comfortable working in a fast-paced, multi-stakeholder environment with marketing and sales alignment.
Demonstrated ability to manage integrated marketing programs using automation platforms (e.g., Marketo, Salesforce CRM) and emerging AI marketing tools.