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Generalist Marketing Executive title, mid-level experience range, metro location, and broad skillset drive high competition.
Skills are moderately transferable, but BFSI/SaaS domain and marketing automation experience increase domain specificity.
Requires specific B2B/SaaS/BFSI marketing experience and tooling (CRM, GA4, automation), but no strict certifications specified.
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Execute integrated B2B marketing campaigns across digital channels targeting BFSI sector clients to generate qualified leads (MQLs) and support revenue growth.
Manage marketing operations including campaign calendars, cross-team coordination, and marketing asset maintenance to ensure timely, quality campaign delivery.
Lead campaign performance tracking and analytics, collaborating with Sales for lead follow-up, and coordinate product marketing activities such as launches and enablement assets.
2-5 years of B2B marketing experience, preferably in SaaS, BFSI, fintech, or related tech domains.
Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho CRM, Marketo).
Work Experience Required: 2-5 years as explicitly mentioned in the JD.
Experienced in demand generation and multi-channel digital campaign execution within BFSI or enterprise technology sectors.
Skilled in marketing operations and cross-functional coordination involving Sales, Product, and Customer Success teams.
Analytically strong with expertise in campaign performance metrics, marketing analytics platforms, and data-driven optimization.