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Strong brand and mid-level role increase competition, though music-industry specialization somewhat reduces applicant pool.
Mandatory music-label/media experience makes background fit highly industry-specific and less transferable.
Explicit years plus mandatory music-label experience and platform expertise create strict shortlisting filters.
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Lead and execute promotional strategies for Bollywood, Pop, and International music releases on YouTube, Meta, and Snapchat.
Manage and optimize editorial placements, platform campaigns, and promotional opportunities with platform partners and internal teams.
Oversee platform-related operations including YouTube CMS, Content ID, copyright claims, and troubleshoot platform issues to ensure smooth release execution.
3-7 years of experience in digital partnerships, platform management, or music distribution.
Prior experience with a music label, media company, or entertainment business is mandatory.
Strong understanding and hands-on experience with YouTube, Meta, Snapchat platforms, including YouTube CMS, Content ID, and music copyright.
Work Experience Required: 3-7 years. Notice period: Not explicitly mentioned in the JD.
Experienced in managing multi-platform music promotions and platform partner relationships at a mid-level management capacity.
Operates effectively across internal stakeholders (Marketing, A&R, Commercial, Global teams) and external platform partners to drive collaborative campaigns.
Has domain expertise in music rights management and digital content operations, able to handle complex platform issues and campaign optimizations.